Step 1 ~ WHY do you need a website?

Determine the reason you need a website and it's purpose.

WHY do you want/need a website?

To advertise your business?

To provide information?

To establish credibility?

To make your business more available, accessible online?

To attract new customers?

To provide customer service to existing clients?

To sell products or services?

To entertain?

To educate?

To conduct workshops, classes?

To provide services to employees?

To utilize online collaboration, forms, billing, expense reports

To recognize/spotlight achievements, outstanding people, places, ideas

To gather information?

To be more responsive, in-touch?

To announce events?

To invite participation?

To set appointments?

To establish brand, name, image?

Who do you want to see, read, use your website?
(target audience)

general public?

potential customers?

current clients?

members only?

employees only?

specific target audiences? (demographic or geographic?)

What do you want your website to do for you?

provide company information?

build a contact list?

sell products/services?

advertise business or specific services/products?

replace printed materials - flyers, newsletters, brochures?

integrate with other media?

affordably publish current price lists?

consolidate staff publications such as policies and procedures, employee handbooks, training, expense reports...?

recognize employees, achievements, company milestones

to answer "FAQs" - Frequently Asked Questions about your business, services, products?

to provide the most current warranty, or legal or privacy policies?

 

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