A Few Ways to Start Promoting Your Business or Website...

Business Essentials

Set-up and use professional business email accounts:
yourname (or department, etc.) @ yourdomainname.com
for all of your emails, departments, and employees
- (50 FREE email accounts included with McDel's Web Deluxe Hosting; 100 FREE email accounts with our Web Power Hosting)
Include your website address and company information and logo in the signature line of every email you send
Put website and email address on all ads, brochures, posters, marketing materials
Invest in a professional logo design
Add website to your signs, business listings, and to your social account(s) profile(s)

Send "Online and Offline Eyes" to Your Website

Hang banners with your website name (or specific URL to track, for offers, for events, etc.)
Run periodic marketing campaigns - post online and/or advertise elsewhere and direct to your website to see details, or to redeem, or to download a file, or to order!
Use specific web pages (landing pages) to gauge the feedback of different campaigns
Offer "web-only specials", use online discount codes
Offer coupons - prospects and customers print from your website or use online version of coupon
Include yourdomainname.com with reorder options, given with all orders
Add domain name to product packaging
Give away promotional items with your website address - big & bold

Media Releases and Establishing Your Online Presence

Tell the World "Look Who's Here"!

Create and distribute a press/media release announcing grand opening of online store/website
(and for events and new products or developments within your company) - direct to your website or specific pages on your website.
Incorporate your media releases as a news section on your website
Post relevant content and pics to other sites, with link to page on your website specific to that topic/ad.
Add your website, events, and business info to as many websites as possible - business listings, event calendars, media outlets, etc.
- Be sure to include a link back to YOUR website!
  To aid in SEO, backlinks from websites with higher Domain Authority are better.