Selling On-line

Integrate Your Custom Website with Online Shopping Sites

If you already sell your products in other stores like Amazon, eBay, Etsy, Shopify, Squarespace, etc. - or prefer to utilize one of these e-commerce platforms instead of setting up a web store on your site - you'll definitely want to integrate these links into your website. 

Main pages, product pages, and landing pages from your website should be launching pads to sell your products and services. 

To compare some of these e-commerce marketplaces, see "Sick of eBay?  Try the best alternative places to sell in 2020" by Gina Broom at Salehoo.com.

Her conclusion:  "Selling on your very own website really is the ultimate option if you want to increase your profits and build a business that will become a long-term asset."

See the next section (E-Commerce > Selling Online with Your Own Store) to consider the benefits of owning your own store.

Or just contact us to set up your free initial consultation!  We'll do the research/leg-work needed to find the best e-commerce solution for YOUR business' products and/or services, and what will integrate most easily and effectively with your current business processes and order fulfillment.

Integrate Current Payment Processing with your Website

If you already have a Merchant Account (accept credit cards), we can integrate it into your shopping cart. This requires a payment gateway; we typically use Authorize.net. 
If you have a PayPal™ account, we can set this up to be your main order and payment processor or as an additional alternative in your shopping cart.

Sample: SpankysDogs.com - "Send Deposit" link

Free Initial Consultation
970-208-3348

E-Commerce > Selling Online with
Your Own Store

If you want to promote your OWN BRAND, increase your profits, and build a business that will become a long-term asset, setting up your own custom online store will create a more professional and competition-free shopping experience for your customers.  Not only do you determine the products and services offered, your website and store can be fully customized and integrated with YOUR policies and management.

E-Commerce Platforms that Host Your Store

You can still own your own store and use an e-commerce platform such as Shopify to build it - or we can build it for you.  Once built, we transfer ownership to you, and provide training so that you can easily and confidently manage fulfillment. 

McDel Publishing is a Shopify partner. 

or

Custom E-Commerce Design Details: 

E-Commerce > Your Web Store aka Shopping Cart/Catalog, hosted on YOUR website

With McDel's Web Power Hosting, there are over 25 open-source shopping carts that can be installed directly from the Softaculous Apps located in your control panel.  Some of the most widely used solutions are:

• Magento
• PrestaShop
• OpenCart
• CubeCart
• osCommerce
• Zen Cart

Each e-commerce shopping cart includes an administrative interface for configuring and managing your store.  You can design, install, configure, customize, update, and manage your store, or we can do it for you.

With McDel's Web Power Hosting, you can also install proprietary shopping cart software via your control panel.  If you prefer to not use an open-source program, we recommend ClickCartPro - minimal software cost - and if you choose to host your store elsewhere, you still own the software, your files, and can transfer your shopping cart.  Call for current software and installation pricing - 970-208-3348.

Sample: McDel

Our goal is to help you make your business succeed. 

Free Initial Consultation
970-208-3348

WordPress Online Stores

Easiest solution for DIY'ers!

If you're using a CMS (Content Management System) like WordPress, you install a "plug-in" via your CMS admin panel instead of installing a "program" on your web server.

WooCommerce and Shopify are the most popular e-commerce plugins for WordPress.  But there are several other options as well.

What you are selling can help determine which shopping cart solution is best for YOU. 

MemberPress is designed for businesses and organizations selling memberships.  Easy Digital Downloads allows you to easily sell e-books, and other digital content than can be downloaded.

WP eCommerce, Big Commerce, 3dCart, and PayPal plugins are some of the additional plugins available to provide online shopping on your website.

More info at "Top 10 Best WordPress eCommerce Plugins for 2020" by Ben Sibley at CompleteThemes.com

We can create your custom WordPress website and store or you can do it yourself !

Our goal is to help you make your business succeed. 

Free Initial Consultation
970-208-3348

Requirements for Online Stores

Open Your OWN Store
Sell day and night - 24/7, 365 days/year!

• A Domain Name
• Your own Web Server or Web Hosting with E-Commerce capabilities
• Secure Certificate
• Shopping Cart and/or CMS with ecommerce plugin for online store management
• Payment Gateway to process on-line payments
• Merchant Account to accept credit and/or debit cards and/or e-checks
• Business Operating Account - your local bank/business account for deposits

Security, Privacy, SSL...

Many websites need to provide secure transmissions, not just on-line stores. If you are collecting any personal data, financial data, etc., be sure that you visit www.ftc.gov for more information on US laws regarding privacy.
If you have your own web store on your site, most merchant accounts require that your website is periodically scanned for PCI-DSS Compliance.
Some search engines will rank pages delivered via SSL higher than sites that don't have a secure certificate.

What is a Secure Certificate?

Secure certificates are issued by a CA (Certificate Authority) after they have verified your business credentials. McDel offers Sectigo™ or Comodo™ Secure Certificates.

What is SSL?

SSL (Secure Sockets Layer protocol) is a standard for transmitting confidential data over the Internet such as credit card numbers or personal information. Most legitimate US business sites support this feature to comply with federal regulations. Additionally, your secure certificate (guaranteeing SSL connections) gives consumers and customers confidence in the security of their data being transmitted online, and in the credibility of your business.

What about that green bar?

EV SSL certificates (EV=Extended Validation) provide eMerchants with the ability to reassure site visitors about the verifiable identity of a site. EV SSL certificates deliver improved customer security by providing important trust information, unavailable in other SSL certificates, including:

• Business identity confirmation using a new green indicator in the address bar
• Access to further trust information in the URL including the credentials of both the site owner and the Certification Authority that verified the information in the certificate

The result is that consumers can be confident that they are on an authenticated site and not a phishing site, which increases consumer confidence and raises conversion rates for the merchant.